Case study · Criminal defense · Glendale
KN Law Firm: from no website to a 500-page legal resource
In 2019 KN Law Firm had no website. Our team built one from scratch, and we have run it ever since: the website, SEO, legal content, landing pages and Google profile.
Google Search Console, Aug–Oct 2026 · Visit kntrialattorneys.com ↗
The challenge
One of the hardest searches to win
Criminal defense is one of the most crowded areas of law firm marketing, especially in Los Angeles. A nice-looking site is not enough. A firm needs a strong base, clear pages for every service, useful legal information, and steady work on Google.
KN Law Firm was starting from zero: no website and no way to be found on Google with its own address. The goal was to build that base from the ground up, and keep growing it with the firm.
- 2019No websiteOur team builds KN’s first site from scratch, made for a law firm, not a template.
- Year by yearIt keeps growingNew practice areas, legal guides, city pages and landing pages, as the firm grows.
- Today500+ pages, run by araRankWebsite, SEO, content, landing pages and Google profile, all in one team.
Inside KN Law Firm
A real firm, a real office in Glendale
Photos from kntrialattorneys.com, the website we built for the firm.
What we do for KN
Everything online, from one team
A custom website
Built from scratch, fast on phones, and made to hold hundreds of pages without getting messy.
We built the website from the ground up, made for a law firm, not from a template. From day one it was planned to hold a large library of legal content, a page for each practice area, and room to grow.
As the firm grew, the site grew with it: new sections, new types of content and new features.
SEO, every month
Pages built around what people type into Google, clear links between them, and labels that tell Google what each page is about.
SEO is at the center of our work with KN. Every month we work on:
- The words on each page, matched to what people search
- The technical side, so Google can read the site easily
- Links between pages, so visitors and Google find related pages
- Landing pages built for specific searches
- Hidden labels (schema) that tell Google what each page is about
- Local SEO for cities across Los Angeles County
- Updating and adding pages over time
The goal: Google sees KN as a go-to source for criminal defense, federal defense and each of its practice areas.
Legal content
Practice area pages, penal code guides, a legal glossary and blog posts, in plain words.
The legal library is one of the biggest parts of this project. Today the site has more than 500 pages, in five sections: practice areas, California Penal Codes, a legal glossary, a legal blog and city pages.
This lets the site answer a wide range of searches, and gives visitors an easy way to find what they need.
Landing pages
Pages for specific charges and cities, each with a clear way to call or ask for a consultation.
We keep building and improving pages that connect a search to the right service. Each one is built around a practice area, a criminal charge or a city, with a clear way to call or ask for a consultation.
The goal is not just more visitors. It is a clear path from a Google search to a consultation request.
Google profile and Maps
The firm’s Google Business Profile kept up to date, so it shows up in local searches and on Google Maps.
Our work goes beyond the website. We manage and improve KN’s Google Business Profile as part of its local SEO, so the firm shows up in local searches and on Google Maps.
- Keeping the profile complete and up to date
- Listing the right services
- Targeting the right local searches
- Keeping the firm’s details the same on its website and every listing
A private dashboard
The firm sees its leads and calls in one place, without asking anyone for a report.
A private dashboard shows the firm every lead and call from the website in one place. The attorneys always know what is coming in, without asking anyone for a report.
The content library
500+ pages, in five clear sections
Each section is built so the site answers a wide range of searches, and visitors always have a clear way to explore legal information and find what they need.
The result
A website that keeps working for the firm
What started as a request for a website is now a full marketing setup that grows every month: a large library of legal pages, and steady work to be found on Google.
We don’t see a website as a one-time job. It is the base of something bigger, and it needs new content, technical care and steady attention to keep bringing cases.
Read more
Key project facts
- 500+ website pages
- Working together since 2019, and still going
- Five content sections: practice areas, California Penal Codes, legal glossary, legal blog and city pages
- Ongoing support across the website, SEO, content, landing pages and local search
KN Law Firm now has a large online platform supporting its criminal and federal defense practice, with a growing library of legal resources and a steady plan for being found on Google.
A long-term partnership, not just a website project. This is the kind of relationship araRank wants with every client. KN shows how working together over years can turn a basic online presence into a large platform built to support a law firm’s growth.
Google Search Console, Aug–Oct 2026
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