Blog
Law firm marketing, in plain words
What works, what doesn’t, and what the rules say about websites, Google and ads for law firms.
Sevag BoghossianFounder of araRank · 6 years in law firm marketing and SEO
WebsitesThe 12 pages every law firm website needsThe 12 pages a strong law firm website needs, from practice-area and city pages to fees and case results, and why each one belongs in your menu.4 min read
SEOHow long does law firm SEO take? An honest answerGoogle’s own advice says SEO often takes four months to a year. Here is why it varies for law firms, what moves first, and what to measure each month.4 min read
AI searchHow law firms show up in ChatGPT and Google’s AI answersHow ChatGPT, Google AI Overviews, Gemini and Perplexity pick sources, and the plain steps a law firm can take to be found and described correctly.5 min read
SEOHow to write practice-area pages that bring in casesHow to write a law firm practice-area page that ranks and gets calls: one page per case type, what to put on it, sub-pages, links and California ad rules.4 min read
Hiring12 questions to ask a law firm marketing agency before you signTwelve plain questions to ask before you hire a law firm marketing agency: who owns your site and ad accounts, contracts, links, reports and State Bar rules.5 min read
SEOCity pages for law firms: when they help and when they hurtCity pages can bring local cases or get flagged as doorway pages. What makes a real city page, how many to build, and Google’s address rules for locations.4 min read
WebsitesWhy your Los Angeles law firm needs real Spanish pagesAbout 38% of LA County residents speak Spanish at home. How to add real Spanish pages to a law firm website: what to translate first, hreflang and the rules.4 min read
WebsitesIs your law firm website too slow? How to check and fix itCore Web Vitals in plain words, how to test your law firm site with PageSpeed Insights, the usual reasons it’s slow, and what to fix first today.4 min read
Google MapsGoogle Business Profile suspended? A guide for law firmsWhy law firm Google Business Profiles get suspended, suspended vs. disabled, how to appeal, what proof to gather, and how to avoid it next time.4 min read
Google MapsLegal directories for law firms: which ones to claim firstAvvo, Justia, FindLaw, Super Lawyers, Martindale, Yelp, BBB and your State Bar profile: what each is, what’s free, and which to claim first.4 min read
RulesCalifornia advertising rules for law firm websites: a plain-English checklist (2026)What California’s lawyer advertising rules mean for your website in 2026: required details, banned claims, results, reviews and “specialist”.3 min read
SEO7 law firm SEO mistakes that cost you casesThe SEO mistakes we see most on law firm websites, from copy-paste city pages to bought links, and what to do instead.3 min read
Google MapsGoogle Business Profile for lawyers: how to rank on Maps the right wayHow law firms set up and grow a Google Business Profile: name, address, attorney profiles, reviews and safe replies.3 min read
AdsLocal Services Ads vs. Google Ads: which one fits your law firm?How Google Local Services Ads and regular Google Ads work for lawyers, how you pay, and which one fits which firm.3 min readFree audit
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